Starting Sales of "Piyo-chan and Friends"
January 19, 2016
Takihyo Co., Ltd. has signed a domestic agreement on August 1, 2015 for "Piyo-chan and Friends", a picture book series published by Gakken Plus Co., Ltd. We will commence sales of baby/kid's apparel from the 22nd this month at the Shimamura Group's "Baby/Children's Product Birthday" nationwide.
"Piyo-chan and Friends" is a creation influenced by the author, Masatoshi Iriyama's own children. Piyo-chan is a character widely known through the popular picture book with a total sales of 2,700,000 copies over a period of 10 years. We will offer baby wear, kid's wear and accessories, supporting the lives of children and giving comfort to mothers.